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The Jason Falls Show - A Marketing Podcast (soon to be Digging Deeper)

Feb 27, 2020

Leigh Roach and Tamara Schneider started a blog in 2017 to review and sing the praises of Kentucky businesses. In just three short years, they've exploded to have one of the most influential channels in the Bluegrass state called KyTasteBuds. It includes a blog, Instagram, Facebook, Twitter and YouTube feed, a podcast...


Feb 25, 2020

The best way to encourage people to buy from you is to understand how they think and tap into a path to their buying brain. Felix Cao of Happy Buying Brain understands neuromarketing and works with clients to find that path to conversion. He chats with Jason Falls about queues and triggers that can improve...


Feb 21, 2020

Meltwater announced a new addition to its social listening platform -- podcast monitoring. The ability to find brand and keyword mentions on podcasts is a game-changer in how we think of podcasts and how we quantify their success when our brands are involved in...


Feb 14, 2020

The most creative public relations move you can make is sitting right under your nose. It might be the most creative move you can make in all of marketing. This week's food for thought uncovers that creative advantage as a follow-on thought to my Girl Scout Cookie's story from the last episode. Dig in!


Feb 11, 2020

Not only is B2B marketing not some cosmic Rubik's cube B2C marketers can't figure out, but it's very similar and sometimes more simple. Evan Kirstel is one of the top B2B marketing influencers out there. He stopped by to talk about the differences, the approach and the success of B2B marketing, especially on social...