Preview Mode Links will not work in preview mode

Go Ahead Caller - The Jason Falls Show

Sep 20, 2019

Influencer marketing, podcasts, bloggers, vloggers and new media producers are the channel du jour today for brands. But they aren't traditional media with traditional training, respect for sponsor KPIs and the like. What is a brand's role in helping influencers and the new media roster get better? Jason Falls shares in...


Sep 17, 2019

In response to an observation by Jeremiah Owyang, Jason Falls discusses the comparison of today's digital space to the Feudal System and wonders if we will rise up like serfs to equalize the kingdoms of Facebook, Google, Amazon and more. He also talks paid search and the ego of social media in a rare, non-interview...


Sep 10, 2019

What should parents know about teens and social media? In a special back-to-school episode, Jason Falls interviews author and teen/tween expert Ana Homayoun about the perils and opportunities of your child having a device and access to social media. 


Sep 6, 2019

Listening to one of his favorite podcasts, Jason Falls discovered the human psychology behind influencer marketing. He calls it the most powerful argument yet for the stability of the channel as an important marketing one for years to come. Hear what Surrogation is and why it compels your brand to leverage...


Sep 3, 2019

Community engagement -- listening, commenting, providing customer support -- is the "social" part of social media. Mike Koehler from Smirk New Media knows this and chats with Jason Falls about how engagement should be a higher priority than content, even, for brands in the digital marketing...