Jul 2, 2019
One of my favorite things to do is chat with brand-side social marketers about the day-in, day-out of the job. Social media campaigns, engaging consumers in conversation and fleshing out what makes social media marketing successful. Tod Meisner is the social media lead for Aflac. The iconic supplemental insurance company is known far and wide for its famous duck. But awareness is one piece of the puzzle.
As Tod says in the podcast, it's great that Aflac is well known, but they're not known well. We get into that and more of his take on social media campaigns and engagement, his professor role at both Auburn and Arizona State and his newfound appreciation for the minimalist movement.