May 19, 2020
Imagine your CEO or company spokesperson appearing at your next trade show, or even in one of your store locations. Now imagine them also appearing at five trade shows or 125 store locations at once. The future of offline advertising may just be holographs. Art Stavenka hopes so. He is the founder of HYPERVSN, a London-based company that develops holographic solutions for customers like Nike, Disney, BMW, Louis Vitton. His hope is to scale holographic and 3D solutions so everyone has the future of offline advertising in their arsenal.
Art joined Jason Falls to talk about creative solutions using 3-D and holographic technology. We also talked about how the "new normal" of in-real-life interactions with consumers potentially changes how brands think of solutions like his.