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The Jason Falls Show - A Marketing Podcast (now Digging Deeper)

Mar 24, 2020

Have you joined the Context Marketing Revolution? You should. Or at least read the new book of that title from Salesforce's Mathew Sweezey. Today's marketing is not about attention getting or reach and awareness, but about addressing a consumer's need in context. Sweezey joined Jason Falls to discuss the revolution that is context.